Byonic
Industry
What We Did
Brand Strategy, Brand Identity, Visual Development
Coffee Tools
A new brand created to accompany the sister company “Breville” with a big vision of making professional-grade coffee-making tools and kitchen appliances accessible at an affordable price. The brand name Byonic is derived from the word “Beyond”, emphasizing its mission to go beyond just coffee tools—integrating functionality, quality, and aesthetics into the entire kitchen space.
The branding will focus on a modern, sleek, and premium identity that reflects both performance and design appeal, catering to coffee enthusiasts and home baristas who appreciate both quality and style in their kitchen essentials.
The Visual System
From Product to Graphic
Byonic’s visual identity is built on the distinct shapes and forms of its products, incorporating their unique curves and sharp cuts into a dynamic gradient line system. This design approach reflects the precision and craftsmanship of Byonic’s coffee tools and kitchen appliances while maintaining a sleek and modern aesthetic.
